Today authors face a double challenge: After the tour de force of the actual writing process, they’re now expected to find enough energy and time to market their own books. As publishers keep cutting advances and promotional support (not to speak of emotional support), this can be a daunting task. Julia Drake Public Relations offers affordable, completely customized book marketing services that identify and exhaust all promotional angles for your book(s) and guarantee the most cost-effective arrangement for your budget and needs.
Services
Press Campaigns
Julia Drake Public Relations offers full-scale, customized press campaigns that include: A completely customized master list of top media contacts in all target markets for the book. Original and fully individualized pitches for each of the target markets. Pitches are focused on reflecting what’s timely about your book’s themes and message and why you are …
Social Media Marketing
The Internet has become the driving marketing tool to create buzz which in turn drives the sale of your book. Julia Drake Public Relations offers a comprehensive package of social media services that will help you establish a strong, consistent Internet presence and harness the online marketing engine to expand your audience base, generate viral …
Innovative Book Events
More than ever, readers are looking to establish a personal “real life” connection with their favorite authors. Julia Drake Public Relations specializes in personalized nation-wide book tours and events that will bring you directly to your fans. Based on the campaign outline and identified media markets for your book, Julia Drake Public Relations will arrange …
Book Release Parties
Julia Drake Public Relations will help you make your book launch party a memorable, original event that pays tribute to you and your creative journey by providing the following services: Brainstorming budget-conscious venues and the overall format and organization of the event. Contacting venues, vendors, and book stores to set up offsite book sales. Arranging …
Book Videos and Author Reels
According to Google surveys, video generates the highest online user traffic. That is why book trailers have become a viable and effective promotional tool to brand your book on large Internet hubs such as YouTube, Facebook, Redroom, and major online retail sites like Amazon.com and BN.com. Apart from driving the visibility of your book online, …
Author Platform Building
With cuts in marketing budgets, publishers now largely reserve book deals for authors with strong platforms. But what is an author platform? Your author platform consists of many things. It’s your web presence (website, blog, and social networks such as Facebook, Twitter, Redroom, Goodreads, etc), your public speaking engagements and events, your teaching credentials, any …