According to Google surveys, video generates the highest online user traffic. That is why book trailers have become a viable and effective promotional tool to brand your book on large Internet hubs such as YouTube, Facebook, Redroom, and major online retail sites like Amazon.com and BN.com. Apart from driving the visibility of your book online, book trailers have become a strong asset in getting the attention of print and online media outlets. Lastly, in today’s ADD culture, book trailers provide a great way to attract the attention and interest of potential readers that are reluctant to take the time to read but might be willing to watch a 3-5 minute video.
Book Trailers vary greatly in cost and production value. They range from full production trailers with professional actors to flash videos, animation, or a collage of simple still photos set to music with text conveying the story. Book Trailers don’t just have to be about the book, they can be any type of viral video about a theme or topic in the book, or about the author. Julia Drake Public Relations will work with you to produce a completely original book trailer by providing the following services:
- Identifying the most cost-effective, original way to produce a visual interpretation of your book that reflects your vision, the marketing goals outlined in the campaign outline, and your budget.
- Developing a script, find suitable graphics, music, scout locations; depending on budget, hire professional actors.
- Producing and editing the book trailer according to your vision.
- Distributing the book trailer to selected online media outlets, online author platforms (Facebook, Redroom, Goodreads) and showcase it as a promotional tool in media pitches.
Sample Book Trailers:
Book Trailer for How to Get Divorced by Thirty: My Misguided Attempt at a Starter Marriage
Book Trailer for Reality Matters: 19 Writers Come Clean About the Shows We Can’t Stop Watching
Author video: Jessica Barksdale Inclan discusses her new ebook Becca’s Best while making Cranberry Upside Down Cake
Author video: 60 seconds with Jessica Barksdale Inclan
Author Reels are another great way for authors to gain visibility and credibility as experts in their field. Author Reels combine author readings, formal speaker presentations, interviews, and other public performances in a professionally produced calling card for agencies, film, broadcast, radio shows, and online social media sites such as Youtube, Facebook, Goodreads and Redroom.
Speaking reel: Belo Cipriani, author of BLIND, a memoir