The Internet has become the driving marketing tool to create buzz which in turn drives the sale of your book. Julia Drake Public Relations offers a comprehensive package of social media services that will help you establish a strong, consistent Internet presence and harness the online marketing engine to expand your audience base, generate viral publicity, and provide ongoing exposure. The Social Media Package includes:
- Designing a Facebook Author Fan Page or a Book Fan Page to act as a hub for your growing fan base; the page will be updated daily with relevant news, media coverage, discussion questions, graphics, images, video, and events.
- Setting up a Redroom, Goodreads, and Librarything author page to take advantage of their strong online author platform, giveaway programs and author chats in order to expand your connection and interaction with fans.
- Seeding of book information, including book excerpts, book artwork, book trailer and other digital content, to relevant online outlets in the target social communities for your book to create word-of-mouth buzz.
- Special online promotions for your book, including giveaways, author chats, podcasts, and blog tours.
- Generating, organizing, and managing of mailing lists through Constant Contact or any email marketing program of your choice.
- Designing of customized newsletter to inform your fans of news, recent media coverage, and upcoming events for your book.
SOCIAL MEDIA MARKETING {Sample Pages}
Julia Drake Public Relations created page designs and posts for the following pages:
Facebook Campaign for Little Trouble in Tall Tree by Michael Fertik
Facebook Campaign for The Little Russian by Susan Sherman